Pengaruh pendidikan dan pengalaman bisnis terhadap orientasi kewirausahaan serta dampaknya terhadap orientasi pasar

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Published: Jun 3, 2019
DOI: https://doi.org/10.21067/jem.v15i1.2978
Keywords:
education, business experience, entrepreneurial orientation, market orientation

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Salim Al Idrus
Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia
Abdussakir Abdussakir
Pascasarjana, Universitas Islam Negeri Maulana Malik Ibrahim Malang, Indonesia

Abstract

This study aims to reveal the influence of education on entrepreneurial orientation,  the influence of business experience on entrepreneurial orientation, the influence of education on market orientation, the influence of business experience on market orientation; and the influence of entrepreneurial orientation on market orientation. This study uses a quantitative approach with a sample of 168 Small and Medium Enterprises (SMEs) in East Java. Samples were taken using simple random sampling method, research data were taken through a questionnaire, and data analysis using SEM. The results of the study revealed that the higher the education and business experience, the higher the entrepreneurial orientation, the higher the education, business experience and entrepreneurial orientation, the higher the market orientation; and market orientation can be improved through improving education and business experience by paying attention to entrepreneurial orientation

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How to Cite
Al Idrus, S., & Abdussakir, A. (2019). Pengaruh pendidikan dan pengalaman bisnis terhadap orientasi kewirausahaan serta dampaknya terhadap orientasi pasar. Jurnal Ekonomi Modernisasi, 15(1), 17–29. https://doi.org/10.21067/jem.v15i1.2978
Issue
Vol. 15 No. 1 (2019): Februari
Section
Articles

Authors who submit a manuscript understand that if the manuscript is accepted for publication, the copyright of the article shall be assigned to Jurnal Ekonomi Modernisasi (JEM).

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