Orientasi kewirausahaan sebagai mediasi faktor demografis terhadap kinerja bisnis

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Published: Dec 27, 2019
DOI: https://doi.org/10.21067/jem.v15i2.3292
Keywords:
Demographic factors, entrepreneurial orientation, business performance

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Iva Nurdiana Nurfarida
Program Studi Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang
Endi Sarwoko
Magister Manajemen, Program Pascasarjana, Universitas Kanjuruhan Malang

Abstract

Extant literatures suggest that personal characteristics of entrepreneurs have a large impact on a business performance. The Resource Based View, regards the characteristics of the entrepreneur as a unique resource for the company that will become a competitive advantage. So far, personal characteristics and entrepreneurial demographic factors are more associated with entrepreneurial intentions, this study will analyze the role of demographic factors, namely educational background, family, experience, and motivation on a business performance, while also examining the role of entrepreneurial orientation, namely innovation, proactivity, and risk taking in mediating these effects. The research sample consisted of owners/managers from 160 business units in Malang area (Malang City, Batu, and Malang Regency), while the data analysis technique used Structural Equation Modeling (SEM). The results showed that demographic factors influence business performance and entrepreneurial orientation, so educational background, family background, business experience, and motivation are determinants of a business performance while enhancing entrepreneurial orientation. Entrepreneurial orientation acts as a mediator of demographic factors affecting business performance.

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How to Cite
Nurfarida, I. N., & Sarwoko, E. (2019). Orientasi kewirausahaan sebagai mediasi faktor demografis terhadap kinerja bisnis. Jurnal Ekonomi Modernisasi, 15(2), 93–104. https://doi.org/10.21067/jem.v15i2.3292
Issue
Vol. 15 No. 2 (2019): Juni
Section
Articles

Authors who submit a manuscript understand that if the manuscript is accepted for publication, the copyright of the article shall be assigned to Jurnal Ekonomi Modernisasi (JEM).

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