Faktor-faktor yang mempengaruhi minat beli di pasar tradisional
Article Sidebar
Main Article Content
Abstract
This study aims to analyze the variables that influence purchase interest in traditional markets in terms of location, product diversity, price, and service quality variables. This type of research uses a quantitative approach. The research was carried out by comparing the three traditional markets including Wolowona Market, Potulando Market and Mbongawani Market which are located in Ende Regency. The study will be conducted on 270 respondents who are consumers who carry out activities in the three markets who are selected by using the random sampling technique. The research will be conducted by Confirmatory Factor Analysis using Structural Equation Modeling (SEM) with AMOS 23 software. The results show that the three traditional markets have certain characteristics that affect buying interest. In Wolowona Market and Potulando Market, the location variable is the dominant factor affecting buying interest, in contrast to the Mbongawani Market, the price variable is the main reason for people to buy. The recommendation of this research is the need for consideration for traditional market managers in Ende Regency in determining the location and placement of traders according to the product variants sold in the traditional market, as well as price control from the government for the community in meeting their needs.
Downloads
Article Details
Authors who submit a manuscript understand that if the manuscript is accepted for publication, the copyright of the article shall be assigned to Jurnal Ekonomi Modernisasi (JEM).
References
Andreti, J., Zhafira, N. H., Akmal, S. S., & Kumar, S. (2013). The analysis of product, price, place, promotion and service quality on customers’ buying decision of convenience store: A survey of young adult in Bekasi, West Java, Indonesia. International Journal of Advances in Management and Economics, 2(6), 72–78.
Arianty, N. (2014). Analisis perbedaan pasar modern dan pasar tradisional ditinjau dari strategi tata letak (lay out) dan kualitas pelayanan untuk meningkatkan posisi tawar pasar tradisional. Jurnal Ilmiah Manajemen Dan Bisnis, 13(1).
Bachriansyah, R. A., Ferdinand, A. T. (2011). Analisis Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Produk Ponsel Nokia (Studi Kasus Pada Masyarakat di Kota Semarang). Doctoral dissertation, Universitas Diponegoro.
Bachriansyah, R. A., & Ferdinand, A. T. (2011). “Analisis Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Persepsi Harga Terhadap Minat Beli Konsumen Pada Produk Ponsel Nokia (Studi Kasus Pada Masyarakat di Kota Semarang). In Thesis. Universitas Diponegoro.
Dewa, N. K. (2009). Analisis Pengaruh Kualitas Produk, Daya Tarik Promosi Dan Harga Terhadap Minat Beli (Studi Kasus Starone Di Area Jakarta Pusat). In Doctoral Dissertation. Program Pascasarjana Universitas Diponegoro.
Effendy, Y. A., & Kunto, Y. S. (2013). Pengaruh Customer Value Proposition Terhadap Minat Beli Konsumen Pada Produk Consumer Pack Premium Baru Bogasari. Jurnal Manajemen Pemasaran Petra, 1(2), 1–8.
Engel, J. F., & Roger, D. (1995). Consumer Behavior. New York: Holt, Renehard, and Winston.
Ferdinand, A. (2006). Metode Penelitian Manajemen. Badan Penerbit Undip. https://doi.org/10.4304/jcp.8.2.326-333
Fure, H. (2013). Lokasi, Keberagaman Produk, Harga, Dan Kualitas Pelayanan Pengaruhnya Terhadap Minat Beli Pada Pasar Tradisional Bersehati Calaca. Jurnal EMBA, 1(3), 273–283.
Hariyanti, D. (2008). Pengaruh Modal dan Volume Penjualan Terhadap Kemampulabaan Usaha Bakul Ikan Wanita di Pasar Tulehu Kecamatan Salahutu Kabupaten Maluku Tengah. Jurnal Ekonomi Modernisasi, 4(2), 127–133.
Kuncoro, M. (2008). Strategi Pengembangan Pasar Modern dan Tradisional. 1–23.
Liwe, F. (2013). Kesadaran Merek, Keragaman Produk, Dan Kualitas Produk Pengaruhnya Terhadap Pengambilan Keputusan Konsumen Membeli Di Kentucky Fried Chicken Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi.
Mowen, J. C., & Minor, M. (2002). Perilaku Konsumen. Jakarta: Erlangga.
Novitasari, N., & Dewi, C. K. (2015). Analisis Kepuasan Pelanggan Terhadap Kualitas Pelayanan Driverbdg. EProceedings of Managemen, 2(3), 3794–3801.
Prabowo, F. S. A., & Rahadi, R. A. (2015). David vs. Goliath: Uncovering The Future of Traditional Markets in Indonesia. Mediterranean Journal of Social Sciences, 6(5), 28.
Purnomo, E. (2016). Lokasi Terhadap Minat Beli Konsumen Dalam Membeli Beras Lokal ( Studi Kasus Desa Rambah Utama ). Jurnal Mahasiswa Prodi Manajemen Fakultas Ekonomi.
Raf, M. (2012). Pengaruh Faktor-Faktor Memotivasi Konsumen Berbelanja Terhadap Keputusan Konsumen Berbelanja Di Pasar Modern Kota Jambi. Jurusan Manajemen Fakultas Ekonomi Universitas Jambi, 1(1), 63–75.
Sarwoko, E. (2008). Dampak Keberadaan Pasar Modern terhadap Kinerja Pedagang Pasar Tradisional di Wilayah Kabupaten Malang. Jurnal Ekonomi Modernisasi, 4(2). http://ejournal.unikama.ac.id/index.php/JEKO/article/view/253
Soegoto, A. S., & Kolopita, D. A. (2015). Analisis Atribut Produk Dan Harga Terhadap Minat Beli Mobil Suzuki Ertiga Di Kota Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(2), 12–24.
Sunanto, S. (2012). Modern retail impact on store preference and traditional Retailers in West Java. Asian Journal of Business Research, 2(2).
Sunanto, S. (2014). The Effects of Modern Food-Retail Development on Consumers, Producers, Wholesalers, and Traditional Retailers: The Case of West Java. Bulletin of Indonesian Economic Studies, 50(2), 290–291.