Choirunnisa, Z., Hendriyana, T., & Hartini, S. (2019). Penggunaan emotional appeals pada niat berdonasi (guilt appeals vs sadness appeals): sudut pandang Theory of Planned Behavior . Jurnal Ekonomi Modernisasi, 15(2), 105–116. https://doi.org/10.21067/jem.v15i2.3026