MARKETING ANALYSIS STRATEGY OF POULTRY EGG Mr ANDIKA FARM IN NGADIRESO VILLAGE PONCOKUSUMO MALANG DISTRICTS

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Andreas Anggik Syahputra, Henny Leondro, Dimas Pratidina Puriastuti

Abstract

ABSTRACT

This research aims to know marketing strategies poultry egg and factors external and internal that affects marketing strategies on Mr Andika farm. Research was done from 1st November to 1st December 2016. In this research data collected through a method of case study, data collection divided into 2 the primary data that covers (observation, interviews and documentation), while secondary data in be from the jurnal, book, internet and documentation. Analysis of data usedthe descriptive. The research shows that there are two marketing strategies done. The first marketing strategies that is (producer – consumer), producer sell to consumer with the price Rp 18,300. The second marketing strategies that is (producer – wholesalers – retailers – consumer), egg to get on the consumer must go through marketing longer producer sell to wholesalers with the price Rp 18,000. The large sell egg to traders a retailer in the city with the price of Rp 19,000 (25% egg purchased from producer), to out of town with price Rp 20,500 (75% egg purchased from producer). Traders a retailer sell the egg to the consumer at price Rp 21,000 to in the city and Rp 22,500 to out of town. External factors affecting marketing ( price, competition, the market and marketing channels), the internal factor (quality, quantity the produduction and price). The research can be concluded that there are two the strategy took by on Mr Andika farm (producer – consumer) and (producer – wholesalers – retailers – consumer). Their profits greater on 2nd strategy, 1st than strategy. To the process of marketing business players must be more control marketing strategies to profit maximum.
Keyword : Marketing strategy, factors affecting marketing.

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How to Cite
Henny Leondro, Dimas Pratidina Puriastuti, A. A. S. (2017). MARKETING ANALYSIS STRATEGY OF POULTRY EGG Mr ANDIKA FARM IN NGADIRESO VILLAGE PONCOKUSUMO MALANG DISTRICTS. Jurnal Sains Peternakan, 5(2). Retrieved from http://ejournal.unikama.ac.id/index.php/jsp/article/view/2118
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