Pengaruh promosi dan harga terhadap keputusan konsumen memilih jasa pengiriman

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Published: Jun 9, 2021
DOI: https://doi.org/10.21067/mbr.v5i1.5316
Keywords:
promotion, price, consumer decision

Main Article Content

Nurhasanah Lubis
Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia
Rahmat Hidayat
Sekolah Tinggi Ilmu Manajemen Sukma, Medan, Indonesia

Abstract

The purpose of this study is to examine the effect of promotion and price on consumer decisions to choose delivery services on customers of PT. Tiki Jalur Nugraha Ekakurir (JNE) Medan Simpang Pelangi branch which started in July 2020, from a population of 3,000 people, a total sample of 97 people was obtained using the Slovin formula. The research instrument was tested by validity and reliability, data analysis and hypothesis testing using Multiple Linear Regression. The results of this study explain that promotion and price are factors that are considered by consumers to decide to choose JNE delivery services.

Article Details

How to Cite
Lubis, N., & Hidayat, R. (2021). Pengaruh promosi dan harga terhadap keputusan konsumen memilih jasa pengiriman. MBR (Management and Business Review), 5(1), 29–39. https://doi.org/10.21067/mbr.v5i1.5316
Issue
Vol. 5 No. 1 (2021): Juni
Section
Articles

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