Miyana, M. and Sarwoko, E. 2025. Efektivitas Social Customer Relationship Management di industri perhotelan: Dampaknya terhadap niat beli dan loyalitas pelanggan. MBR (Management and Business Review). 9, 1 (Oct. 2025). DOI:https://doi.org/10.21067/mbr.v9i1.12181.