Asrini, Wayan, and Cahyani Pratisti. “Potensi Brand Personal Identity Dalam Keputusan Pembelian Konsumen Generasi Z Pada Produk H&M Di Indonesia”. MBR (Management and Business Review) 8, no. 1 (August 24, 2024): 74–88. Accessed November 5, 2024. http://ejournal.unikama.ac.id/index.php/mbr/article/view/10005.