MBR (Management and Business Review)

Emosi konsumen dan ikatan merek sebagai mediasi antara nilai hedonik dan harga premium pada pelanggan makanan siap saji

Aditya Pandowo — 2023-12-29

The objectives of this study are to explore the antecedents of premium prices derived from the hedonic value of a product/service, consumer emotions and brand attachment, and to explore the mediating role of consumer emotions, and brand attachment in the relationship between hedonic value and premium prices. A total of 155 respondents participated in this study using the purposive sampling method, and data analysis using the Smart-PLS module. The results show that consumer emotions, and brand attachment affect directly on consumers’ willingness to sacrifice at premium prices. Additional findings point to a mediating role for consumer emotions and brand attachment in explaining the relationship between hedonic value and premium price. This shows the need for business entities to pay attention to these constructs as a driver for consumers to pay extra high so that the company's profitability is higher.

The effect of transformational leadership on innovative work behavior: mediating role of knowledge sharing

Atikah Wulan Dari — 2023-12-29

PLN, as Indonesia’s electricity utilities company, upholds AKHLAK values, where every employees must innovate in doing their work. The purpose of this research is to analyze the extent of the role of transformational leadership on innovative work behavior with knowledge sharing as the mediation variable. This research uses a quantitative approach with PLS-SEM modeling assisted with Smart-PLS application with 70 employees as respondents by distributed questionnaires. The outcome implies that transformational leadership and knowledge sharing have a significant influence on innovative work behavior, as well as knowledge sharing partially mediates between transformational leadership and innovative work behavior. Future research is expected to discuss other leadership variables that are in accordance with the prevailing trends and wider research objects.

The effect of occupational safety and health on employee productivity in furniture industry

Niki Etruly — 2023-12-29

The risk of work accidents is a major concern in companies. This is caused by the consequences that occur in work accidents to the deadly consequences of these accidents, so risk analysis even more important. The business process of the furniture industry from upstream to downstream has risk of occupational accidents. This study aims to determine the effect of occupational safety and health on employee productivity. Based on the results of data analysis, it can be concluded that the occupational safety does not have a significant effect on work productivity and occupational health variable has a significant effect on work productivity. Simultaneously the independent variables have a significant relationship with work productivity. For future research, other variables that influence productivity can be added, such as leadership style, work discipline, and work motivation to expand the research area, so that it can produce new thoughts or studies.

Peran brand image sebagai mediasi pengaruh brand ambassador dan social media marketing terhadap minat beli produk

Mimi Naumi — 2023-12-29

This research aims to examine the influence of brand ambassadors and social media marketing on purchasing intention and examine the mediating role of brand image on the influence of brand ambassadors and social media marketing on purchasing intention. Using accidental sampling technique, 112 respondents were selected to fill out the questionnaire, the data was analyzed using path analysis. Research reveals that social media marketing and brand ambassadors have been proven to have a positive influence on purchasing intention both directly and mediated by brand image.

Corporate financial risks: Is there a role of insider incentives?

Arif Budi Satrio — 2023-12-29

Weak corporate governance in developing countries, the complexity of agency issues, and the lack of consensus on insider and corporate financial risk relations are the reasons why this issue is urgent to investigate. This study investigates the role of insider incentives on corporate financial risk with a sample of 234 non-financial companies in Indonesia for 2003-2018 using dynamic system GMM panel regression, taking into account the number of fundamental factors and firm-level characteristics in the test. Robust findings show that insiders significantly reduce firms' financial risk, and this effort became even more evident after the 2008 subprime crisis. These findings clarify agency issues in firms in developing countries and support the pecking order theory. These findings enrich the literature, especially regarding good corporate governance, and are helpful for regulators regarding regulations, especially in developing countries.

How to increase customer satisfaction of Mujair Fish Crackers with the IPA-KANO method

Imroatul Muthiah — 2023-12-29

This study aims to analyze consumer satisfaction with the IPA-KANO method. This research uses quantitative research where data collection techniques using questionnaire. The respondents used in this study were 100 consumers of processed mujair fish cracker products CV. SARIRAM. The data analysis technique used in this research is the Importance Performance Analysis (IPA) method and Kano is then converted using SPSS. The results of the integration of Importance Performance Analysis (IPA) and the Kano model show that there are 12 attributes that fall into the category to be maintained and the remaining 8 attributes that need attention to improve their performance to increase customer satisfaction.

Peran digital marketing terhadap minat beli pada Tiktok Shop dimediasi electronic word of mouth

Stio Bagas — 2023-12-29

The research investigates the influence of digital marketing on purchase intention, and investigates the role of electronic word of mouth (e-WOM) as a mediator. The research was conducted on TikTok shop users in Malang City and took 120 people as research samples, data was collected using a questionnaire, and Path Analysis was carried out for hypothesis testing. The analysis results reveal that digital marketing influences consumer buying interest. Purchase intention is also influenced by e-WOM. However, digital marketing does not have a significant impact on e-WOM, thus e-WOM does not have a mediating role in the influence of digital marketing on the buying interest of Tiktok shop users.

Marketing strategy development for MSME based on the Korean Wave

Mochammad Yusuf — 2023-12-29

Korean culture is currently growing rapidly and expanding globally in the last two decades, known as the Korean Wave. One of the impacts of this phenomenon in Indonesia includes shifting social, cultural, and economic trends. This study aimed to examine the influence of the Korean Wave on consumer purchasing decisions and its use as a marketing strategy development for MSME in Semarang City. The method adopted is Moderating Regression Analysis and Analytical Hierarchy Process. The results showed that brand image and the Korean wave have a significant relationship with purchasing decisions. The Korean Wave was meant to moderate the relationship between brand image and purchasing decisions. In an effort to develop a Korean wave-based marketing strategy, food and fashion actors are advised to insert a call to action sentence, select online marketing media that are often used by the community, optimize AdSense, and use the lowest possible production costs.

9 Box Talent Management di Pemerintah Kota Surabaya: Pendekatan strategis untuk pengembangan sumber daya manusia

Ken Wahyuni — 2023-12-29

This study is conducted with the aim of delving into the implementation of 9 Box Talent Management within the Surabaya City government. The research method used was a qualitative approach using purposive sampling technique to select 7 key informants. The research findings indicate that the implementation of 9 Box Talent Management in Surabaya City Government divides ASN into three main groups, namely Top Talent, Future Talent, and Development Focus. The contribution of this research lies in a deeper understanding of the science of human resource development through talent management practices, especially in public service organizations. The results of the study can assist organizations in determining potential leaders more accurately through the identification and grouping of appropriate talents.