HAWA, N. L. Ekuitas merek berbasis pelanggan. MBR (Management and Business Review), [S. l.], v. 4, n. 1, p. 12–21, 2020. DOI: 10.21067/mbr.v4i1.4665. Disponível em: https://ejournal.unikama.ac.id/index.php/mbr/article/view/4665. Acesso em: 6 may. 2024.