IRAWAN, A.; MISBACH, I. Pengaruh viral marketing dan endorser terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening. MBR (Management and Business Review), [S. l.], v. 4, n. 2, p. 112‐126, 2020. DOI: 10.21067/mbr.v4i2.5182. Disponível em: https://ejournal.unikama.ac.id/index.php/mbr/article/view/5182. Acesso em: 3 may. 2024.