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  1. Home
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  3. Vol. 10 No. 1 (2026)

DOI: https://doi.org/10.21067/mbr.v10i1

Published: 2026-06-15

Articles

The Role of Influencers and Product Quality in Purchasing Decisions of Honda BRIO in Surabaya City Mediated by Brand Image

Atthariq Alkausar Herdiyanto, Endi Sarwoko

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Fakultas Ekonomika dan Bisnis

Universitas PGRI Kanjuruhan Malang

Jl. S. Supriadi No. 48 Malang (65148)

jmbr@unikama.ac.id

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