DETERMINAN CITRA HARGA DAN DAMPAKNYA TERHADAP NIAT PEMBELIAN

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Published: Oct 18, 2016
DOI: https://doi.org/10.21067/jem.v12i3.1539
Keywords:
PPrice Image, Buying Intention

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Hasan Ubaidillah
Universitas Muhammadiyah Sidoarjo

Abstract

Aim this study to examine the effect of price image on the intention to make a purchase in modern retail in the region Gedangan Sidoarjo. The population of this study is consumers who make purchases at five modern retail stores. The sampling technique using accidental sampling, analysis techniques with multiple regression analysis. The analysis showed that all independent variables price level perception, value for money, price processibility positive and significant effect on the intention of making a purchase and price perceptibility have no positive and significance effect on  intention of making a purchase.

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How to Cite
Ubaidillah, H. (2016). DETERMINAN CITRA HARGA DAN DAMPAKNYA TERHADAP NIAT PEMBELIAN. Jurnal Ekonomi Modernisasi, 12(3), 131–137. https://doi.org/10.21067/jem.v12i3.1539
Issue
Vol. 12 No. 3 (2016): Oktober
Section
Articles

Authors who submit a manuscript understand that if the manuscript is accepted for publication, the copyright of the article shall be assigned to Jurnal Ekonomi Modernisasi (JEM).

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