Determinan Keunggulan Kompetitif dan Kinerja Industri Kreatif

Main Article Content

Widiya Dewi Anjaningrum
Agus Purnomo Sidi

Abstract

The purpose of this study is to determine the effect of market orientation, innovation and product creativity on the performance of creative industries to achieve competitive advantage. This research is a field research case study on creative-preneur industries incorporated in Malang Creative Fusion (MCF). Sample was chosen by non probability sampling with purposive sampling approach that are creative-preneur industries that have willing to be respondents and can provide information needed in the study amounted to 133 respondents. The result of the research shows that market orientation, innovation and product creativity have positive and significant influence to the performance of creative industry to achieve competitive advantage. The managerial implications of the results of this study are that in order to achieve competitive advantage in highly competitive environments, creative-prenur industries should improve industry performance by optimizing market orientation, not just focusing on what can be produced, but also looking at what the customer wants, competitors, how to coordinate across the internal functions of the industry and think about its impacts for both consumers and the environment. Creative-prenur industries should also try to find new, unique and original creative products, or at least develop existing products, strive for products to have their own character, quality and high attractiveness.

Downloads

Download data is not yet available.

Article Details

How to Cite
Anjaningrum, W., & Sidi, A. (2018). Determinan Keunggulan Kompetitif dan Kinerja Industri Kreatif. Jurnal Ekonomi Modernisasi, 14(1), 40-56. https://doi.org/10.21067/jem.v14i1.2379
Section
Articles

References

Abzari, M., Ghorbani , H., & Madani, F. A. (2011). The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran. International Journal of Marketing Studies, 3(1), 147-155.
Agarwal, S., Krishna Erramilli, M., & Dev, C. S. (2003). Market orientation and performance in service firms: role of innovation. Journal of Services Marketing, 17(1), 68-82.
Aryana, I. N., Wardana, I. M., & Yasa, N. N. K. (2017). Membangun Keunggulan Bersaing Melalui Kinerja Sistem Informasi dan Customer Intimacy dalam Meningkatkan Kinerja Pemasaran (Studi Pada Industri Perhotelan di Bali). E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 6(4), 1343-1364.
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75, 226-235.
Avlonitis, G. J., & Gounaris, S. P. (1997). Marketing orientation and company performance: Industrial vs. consumer goods companies. Industrial Marketing Management, 26(5), 385-402.
Bakti, S., & Harun, H. (2011). Pengaruh Orientasi Pasar dan Nilai Pelanggan Terhadap Kinerja Pemasaran Maskapai Penerbangan Lion Air. Jurnal Manajemen Pemasaran Modern, 3(1), 1-15.
Barrett , H., Balloun, J. L., & Weinstein, A. (2005). The impact of creativity on performance in non-profits. International Journal of Nonprofit and Voluntary Sector Marketing, 10(4), 213-223.
Boso, N., Donbesuur, F., Bendega, T., Annan, J., & Adeola, O. (2017). Does organizational creativity always drive market performance? Psychology & Marketing, 34(11), 1004-1015.
Branson, R. (1998). An audience with innovation : innovation in management. In. United Kingdom.: Department of Trade and Industry London.
Calabrese, A., Campisi, D., Capece, G., Costa, R., & Di Pillo, F. (2013). Competiveness and Innovation in High-tech Companies: An Application to the Italian Biotech and Aerospace Industries. International Journal of Engineering Business Management, 5, 40.
Choirul, M. (2017). Konsisten Sejak 1945, Karya Mbah Rasimun Tembus Pasar Internasional. Malang Voice. Retrieved from https://malangvoice.com/konsisten-sejak-1945-karya-mbah-rasimun-tembus-pasar-internasional/
Collymore, A., Muñoz , F. J. R., & Castro, A. O. (2017). Big data analytics, competitive advantage and firm performance International Journal of Information Research and Review, 4(2), 3599-3603.
Davcik, N., & Sharma, P. (2016). Marketing resources, performance, and competitive advantage: A review and future research directions. Journal of Business Research, 69(12), 5547-5552.
Dewangan, V., & Godse, M. (2014). Towards a holistic enterprise innovation performance measurement system. Technovation, 34(9), 536-545.
Diamantopoulos, A., & Hart, S. (1993). Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework. Journal of Strategic Marketing, 1(2), 93-121.
Dibrell, C., Davis, P. S., & Craig, J. (2008). Fueling Innovation through Information Technology in SMEs*. Journal of Small Business Management, 46(2), 203-218.
Dismawan, R. (2013). The influence of creativity product and innovation product towared the competitiveness soes cake of The Cake Shop Soes Merdeka in Jl.Merdeka No.25 Bandung. (Skripsi), Universitas Komputer Indonesia, Bandung.
Fatah, A. V. A. (2013). Pengaruh Inovasi Produk dan Orientasi Pasar Terhadap keunggulan Bersaing ( Survey pada UKM Batik Deden Tasikmalaya). (Skripsi), Universitas Komputer Indonesia, Bandung.
Febrianto, V. (2016). Bekraf akan perluas pasar produk kreatif. Antara News. Retrieved from https://www.antaranews.com/berita/552782/bekraf-akan-perluas-pasar-produk-kreatif
Felgueira, T., & Rodrigues, R. G. (2015). Market Orientation of Teachers and Researchers in Higher Education Institutions: A New Approach. Procedia - Social and Behavioral Sciences, 174, 3017-3024.
Ghasemi, I., Abdi, E., Yaghmaei, O., & Nemati, R. (2015). Effects of Competitive Advantage on Companies Superiority in the Global Market. International Letters of Social and Humanistic Sciences, 57, 65-73.
Hadiyati, E. (2011). Kreativitas dan Inovasi Berpengaruh Terhadap Kewirausahaan Usaha Kecil. Jurnal Manajemen Dan Kewirausahaan, . Jurnal Manajemen Dan Kewirausahaan, 13(1), 8-16.
Hair , J. F., Black , W. C., Babin, B. J., & Anderson , R. E. (2014). Multivariate Data Analysis (Seventh ed.). United Kingdom: Pearson Education Limited.
Hana, U. (2013). Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness, 5(1), 82-96.
Horn, D., & Salvendy, G. (2006). Product creativity: conceptual model, measurement and characteristics. Theoretical Issues in Ergonomics Science, 7(4), 395-412.
Indriastuti, H., Aryanto, V., & Aryanto, V. D. W. (2017). Small and medium enterprises' product benchmarking advantages on marketing performance. International Journal of Mechanical Engineering and Technology (IJMET), 8(7), 70–84.
Jamshi, J., & Ganesh, K., C. (2017). Causal Linkage Among Business Analytics, Supply Chain Performance, Firm Performance And Competitive Advantage. Parikalpana: KIIT Journal of Management, 13(2), 29-36.
Jaworsky, B. J., & Kohly, A. K. (1993). Market Orientation : Antecedents and Consequences. Journal of Marketing, 57(3), 53-70.
Kalay, F., & Lynn, G. S. (2015). The impact of strategic innovation management practices on firm innovation performance. Research Journal of Business and Management – (RJBM), 2(3), 412-429.
Kanagal, N. B. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research, 18, 1-25.
Kotler, P. (2010). Manajemen Pemasaran (Tiga Belas ed.). Jakarta: Erlangga.
Kuratko , D., & Hodgetts, R. M. (2004). Entrepreneurship : Theory, Process, and Practice (6 Th ed.). USA: South-Western Cengage Learning.
Kusumawati, R. (2010). Pengaruh Karakteristik Pimpinan Dan Inovasi Produk Baru Terhadap Kinerja Perusahaan Untuk Mencapai Keunggulan Bersaing Berkelanjutan. AKSES: Jurnal Ekonomi dan Bisnis, 5(9), 53-64.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2001). Pemasaran (5 ed.). Jakarta: Salemba Empat.
Lee, N., & Rodríguez-Pose, A. (2014). Creativity, Cities, and Innovation. Environment and Planning A: Economy and Space, 46(5), 1139-1159
Majeed, S. (2011). The Impact of Competitive Advantage on Organizational Performance. European Journal of Business and Management, 3(4), 191-197.
Mitchell, R. W., Wooliscroft, B., & Higham, J. (2010). Sustainable Market Orientation: A New Approach to Managing Marketing Strategy. Journal of Macromarketing, 30(2), 160-170.
Müller, K., Rammer, C., & Trüby, J. (2009). The role of creative industries in industrial innovation. Innovation, 11(2), 148-168.
Mustafa, H., Rehman, K. U., Zaidi, S. A. R., & Iqbal, F. (2015). Studying the Phenomenon of Competitive Advantage and Differentiation: Market and Entrepreneurial Orientation Perspective. Journal of Business and Management Sciences, 3(4), 111-117.
Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20-35.
Neneh, B. N. (2016). Market orientation and performance: the contingency role of external environment. Environmental Economics, 7(2), 130-137.
Nuryanti, & Andreas, S. P. (2017). The Influence Of Knowledge Management On Business Performance And Competitive Advantage In Riau Food Products On Small And Medium Enterprises In Pekan Baru. International Journal Of Scientific & Technology Research Volume 6, 6(4), 372-379.
Nybakk, E., & Jenssen, J. I. (2012). Innovation Strategy, Working Climate, and Financial Performance in Traditional Manufacturing Firms: An Empirical Analysis. International Journal of Innovation Management, 16(02), 1-30.
Purwaningsih, R., & Kusuma, P. D. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Kinerja Usaha Kecil Dan Menengah (UKM) Dengan Metode Structural Equation Modeling (Studi kasus UKM berbasis Industri Kreatif Kota Semarang). Paper presented at the Prosiding SNST ke-6 Tahun 201 5, Semarang.
Puspitasari, R. H. U. (2015). Orientasi Pasar dan Inovasi Produk Sebagai Strategi untuk Meningkatkan Kinerja Pemasaran Perusahaan Mebel Jepara. Paper presented at the Prosiding Seminar Nasional Kebangkitan Teknologi Tahun 2015, Kudus.
Raldianingrat, W., & Wuryanti. (2014). Upaya Peningkatan Kinerja Industri Kreatif Kerajinan Melalui People Equity Dan Strategi Inovasi Di Kabupaten Konawe. EKOBIS, 15(2), 102-112.
Rose, R. C., Abdullah, H., & Ismad, A. I. (2010). A Review on the Relationship between Organizational Resources, Competitive Advantage and Performance. The Journal of International Social Research, 3(11), 488-498.
Rubera, G., Ordanini, A., & Mazursky, D. (2010). Toward a contingency view of new product creativity: Assessing the interactive effects of consumers’ characteristics. Marketing Letters, 21(2), 191–206.
Suendro, G. (2010). Analisis Pengaruh Inovasi Produk Melalui Kinerja Pemasaran Untuk Mencapai Keunggulan Bersaing Berkelanjutan (Studi kasus pada Industri Kecil dan Menengah Batik Pekalongan). Jurnal Sains Pemasaran Indonesia, 9(2), 230-243.
Suparman, & Ruswanti, E. (2017). Market Orientation, Product Innovation on Marketing Performance Rattan Industry in Cirebon Indonesia. IOSR Journal of Economics and Finance (IOSR-JEF), 8(1), 19-25
Supranoto, M. (2009). Strategi Menciptakan Keunggulan Bersaing Produk Melalui Orientasi Pasar , Inovasi, Dan Orientasi Kewirausahaan Dalam Rangka Meningkatkan Kinerja Pemasaran (Studi empiris pada: Industri Pakaian Jadi Skala Kecil dan Menengah di kota Semarang). (Master Program in Management), Universitas Diponegoro, Semarang.
Sutapa, Mulyana, & Wasitowati. (2017). The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance. Jurnal Dinamika Manajemen,, 8(2), 152–166.
Terziovski, M. (2010). Innovation practice and its performance implications in small and medium enterprises (SMEs) in the manufacturing sector: a resource-based view. Strategic Management Journal, 31(8), 892-902.
Tewal, B. (2010). Pengaruh Strategi Bersaing dan Inovasi Terhadap Kinerja Perusahaan Perhotelan di Sulawesi Utara. Jurnal Aplikasi Manajemen, 8(2), 464-470.
Ting, H.-F., Wang, H.-B., & Wang, D.-S. (2012). The Moderating Role of Environmental Dynamism on the Influence of Innovation Strategy and Firm Performance. International Journal ofInnovation, Management and Technology, 3(5), 517-512.
Tjiptono, F. (2008). Strategi Pemasaran (3 ed.). Yogyakarta: Andi.
Weinzimmer, L. G., Michel, E. J., & Franczak, J. L. (2011). Creativity and Firm-Level Performance: The Mediating Effects of Action Orientation. Journal of Managerial Issues, 23(1), 62-82.
Widarti, D. T. (2011). Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Kinerja Pemasaran (Studi Kasus Pada Sentra Industri Pembuatan Tahu Kecamatan Sragen Kabupaten Sragen). (Skripsi), Universitas Negeri Semarang, Semarang.
Widodo. (2014). Pengaruh Kreativitas dan Inovasi Terhadap Kinerja Usaha (Survei pada Sentra UKM Industry Kaos Sablon Suci Bandung). (Skripsi), Universitas Komputer Indonesia, Bandung.
Yasar, F. (2010). Competitive Strategies and Firm Performance: Case Study on Gaziantep Carpeting Sector. Mustafa Kemal University Journal of Social Sciences Institute, 7(14), 309 - 324.
Zhou, K. Z., Brown, J. R., & Dev, C. S. (2009). Market orientation, competitive advantage, and performance: A demand-based perspective. Journal of Business Research, 62(11), 1063-1070.