Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing
Article Sidebar
Main Article Content
Abstract
This research aims to recognize the ability and formulate a strategy of developing woven handicrafts Purun as the flagship product of Banjarbaru City. The approach is based on Porter's intensive strategy. The population in this study was all craftsmen-woven Purun while the sample was two groups of 45 craftsmen woven Purun in Kampung Purun Banjarbaru City. Data collection techniques with interviews, observations, and documents. Analytical techniques with descriptive analysis and SWOT analysis. The results showed that woven handicrafts Purun in Kampung Purun Banjarbaru city have considerable potential to be developed because it is a superior product. Increasing aspects of production, labor, marketing, capital, business management, and organization is an important aspect in the management of business development woven crafts Purun. While the political and regulatory, social and cultural aspects and technology is an aspect that can be an opportunity for the development of woven handicraft business Purun. Development strategy so that woven craft Purun becomes a superior product and can compete in the market is with incentive strategies, namely market penetration strategies, business strengthening strategies and product development strategies.
Downloads
Article Details
Authors who submit a manuscript understand that if the manuscript is accepted for publication, the copyright of the article shall be assigned to Jurnal Ekonomi Modernisasi (JEM).
References
Ahmed, R. R., Kumar, R., Baig, M. Z., & Khan, M. K. (2015). Impact of Digital Media on Brand Loyalty and Brand Positioning. Proceeding of the MUST 1st International Conference on Business and Management Research (ICBMR-2015). https://doi.org/10.2139/ssrn.2708527
Ahmed, R. R., Vveinhardt, J., & Streimikiene, D. (2017). Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries. Journal of Business Economics and Management, 18(6), 1115–1134. https://doi.org/10.3846/16111699.2017.1400460
Ahmedova, S. (2015). Factors for Increasing the Competitiveness of Small and Medium- Sized Enterprises (SMEs) in Bulgaria. Procedia - Social and Behavioral Sciences, 195(1104), 1112. https://doi.org/10.1016/j.sbspro.2015.06.155
Anton, S. A., Muzakan, I., Muhammad, W. F., Syamsudin, S., & Sidiq, N. P. (2015). An Assessment of SME Competitiveness in Indonesia. Journal of Competitiveness, 7(2), 60–74. https://doi.org/10.7441/joc.2015.02.04
Apriyanti, A. (2014). Strategi Aliansi Dalam Menghadapi Globalisasi (Study Pada Perusahaan Furniture Di Kabupaten Jepara). Jurnal Ekonomi Modernisasi, 10(2), 128–146. https://doi.org/10.21067/jem.v10i2.781
Ariharti, M. A., Hubeis, M., & Suryahadi, S. (2017). Supply Chain Management In The Development Of Micro, Small And Medium Enterprises Competitiveness Of Processed Food. Jurnal Aplikasi Manajemen, 15(3), 422–431. https://doi.org/10.21776/ub.jam.2017.015.03.07
Hales, G., & Mclarney, C. (2017). Uber’s Competitive Advantage Vis-À-Vis Porter’s Generic Strategies. IUP Journal of Management Research, 16(4), 7–22.
Handoyo, A. S. (2015). The effect of marketing innovation, market orientation, and social capital on competitive advantage and marketing performance: A study in MSMEs of embroidery Central Java Province. Journal of Economics, Business & Accountancy Ventura, 18(3), 351. https://doi.org/10.14414/jebav.v18i3.506
Harsono, D. (2013). Sifat Fisis dan Mekanis Purun Bajang Sebagai Substitusi Purun Danau dan Purun Tikus. Jurnal Riset Industri Hasil Hutan, 5(2), 45–51. https://doi.org/10.24111/jrihh.v5i2.1218
Novriyanata, A., Zainal, A., & Adi, R. (2018). Productivity On Purun Danau (Lepironia articulata Domin) Handycraft in Palam Village Cempaka Sub-district Banjarbaru City South Kalimantan Province. Sylva Scienteae, 1(2), 160–170.
Rahayu, D., Muzdalifah, M., Nuryadin, M. R., & Rakhmatullah, A. (2018). Potensi Dan Strategi Pengembangan Industri Kerajinan Anyaman Di Kabupaten Tapin. Ecoplan : Journal Of Economics And Development Studies, 1(1), 27–35. https://doi.org/10.20527/ecoplan.v1i1.5
Sugiyono. (2017). MetodePenelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet. Bandung: PT Alfabeta.
Suprapto, W. (2019). Purun : Merajut Ekologi dan Tradisi Di Kota Tikar Dalam Konteks IPS. Jurnal PIPSI (Jurnal Pendidikan IPS Indonesia), 4(2), 47–54. https://doi.org/10.26737/jpipsi.v4i2.1286
Uzo, U., & Nzegwu, L. (2018). Indomie Noodles in Africa: lessons on digital and cultural branding. Emerald Emerging Markets Case Studies, 8(1). https://doi.org/10.1108/EEMCS-03-2017-0048
Valos, M. J., Haji Habibi, F., Casidy, R., Driesener, C. B., & Maplestone, V. L. (2016). Exploring The Integration of Social Media Within Integrated Marketing Communication Frameworks: Perspectives of Services Marketers. Marketing Intelligence and Planning, 34(1), 19–40. https://doi.org/10.1108/MIP-09-2014-0169
Vianna, K. A., de Mesquita, J. M. C., Linhares, M. R. S., & Moreira, P. de C. G. (2016). The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers. In In Rediscovering the Essentiality of Marketing. https://doi.org/10.1007/978-3-319-29877-1_49
Wahdah, R., & Amalia, H. S. (2016). Pengembangan Daya Saing Produk pada Sentra Kerajinan Purun di Kabupaten Hulu Sungai Utara Kalimantan Selatan. Spread: Jurnal Ilmiah Bisnis Dan Keuangan, 6(2), 89–99.
Westwood, J. (2016). How to Write a Marketing Plan (Define Your Strategy, Plan Effectively And Reach Your Marketing Goals). In Stitches Magazine (5th editio, p. 193). Kogan Page.
Wianto, T., Ishaq, I., Faisal, A., & Hamdi, A. (2011). Rekayasa Tumbuhan Purun Tikus (Eleocharis Dulcis) sebagai Substitusi Bahan Matrik Komposit Pada Pembuatan Papan Partikel. Jurnal Fisika FLUX, 8(2), 154–164.