Published: 2023-12-29

Articles

Emosi konsumen dan ikatan merek sebagai mediasi antara nilai hedonik dan harga premium pada pelanggan makanan siap saji

Aditya Pandowo, Merinda Pandowo, Grace Christine Sumakul

151-168

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The effect of transformational leadership on innovative work behavior: mediating role of knowledge sharing

Atikah Wulan Dari, Ken Ditha Tania, Ari Wedhasmara, Allsela Meiriza

169-183

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The effect of occupational safety and health on employee productivity in furniture industry

Niki Etruly, Roikhanatun Nafi'ah

184-193

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Peran brand image sebagai mediasi pengaruh brand ambassador dan social media marketing terhadap minat beli produk

Mimi Naumi, Candra Wahyu Hidayat, Endi Sarwoko

194-203

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Corporate financial risks: Is there a role of insider incentives?

Arif Budi Satrio

204-220

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How to increase customer satisfaction of Mujair Fish Crackers with the IPA-KANO method

Imroatul Muthiah, Rita Ambarwati

221-237

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Peran digital marketing terhadap minat beli pada Tiktok Shop dimediasi electronic word of mouth

Stio Bagas, Iva Nurdiana Nurfarida, Candra Wahyu Hidayat

238-247

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Marketing strategy development for MSME based on the Korean Wave

Mochammad Yusuf, Erida Pratiwik, Erni Nelia Berlianti, Nurjannah Rahayu Kistanti

248-262

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9 Box Talent Management di Pemerintah Kota Surabaya: Pendekatan strategis untuk pengembangan sumber daya manusia

Ken Wahyuni, Fendy Suhariadi, Erick Fajar Subhekti

263-274

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