Strategic marketing approaches for enhancing company value through CSR integration

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Published: May 3, 2024
DOI: https://doi.org/10.21067/jrpe.v9i1.9906

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Virginia Mandasari
UPN Veteran Jawa Timur
Aga Widyah Perdana Putra
UPN Veteran Jawa Timur

Abstract

This research explores the interplay between Corporate Social Responsibility (CSR), Corporate Value, and Marketing Strategy through the analysis of case studies of five leading companies: Nike, Starbucks, IKEA, TOMS, and Patagonia. Employing a qualitative approach, this study analyzes the business practices of these companies and their relevance to relevant theoretical concepts. The findings indicate that integrating CSR into marketing strategies can strengthen brand image, create long-term value, and build sustainable relationships with customers and other stakeholders. The implications of these findings are crucial for understanding how companies can leverage responsible business practices to achieve long-term success in an increasingly complex business environment.

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How to Cite
Mandasari, V., & Widyah Perdana Putra, A. (2024). Strategic marketing approaches for enhancing company value through CSR integration. Jurnal Riset Pendidikan Ekonomi, 9(1), 91–101. https://doi.org/10.21067/jrpe.v9i1.9906
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Vol. 9 No. 1 (2024): APRIL
Section
Articles

Jurnal Riset Pendidikan Ekonomi is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. The copyright of the received article once accepted for publication shall be assigned to the journal as the publisher.

 

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